Privacy Policy

1. Overview

This Privacy Policy applies to Ink Fusion DTF (referred to as "we", "us", or "our") and covers all personal information we collect through our website at inkfusiondtf.com.au, by email, phone, and through the provision of our DTF printing services.

By using our website or services, you consent to the collection and use of your personal information as described in this policy.

2. Information We Collect

We may collect the following types of personal information:

2.1 Information You Provide

• Contact information: Name, email address, phone number, business name
• Shipping & billing details: Delivery address, billing address
• Order information: Details of products or services ordered, artwork files you supply
• Account information: Username and password if you create an account
• Trade account information: ABN, business type, trading history, credit references
• Communications: Messages, quotes, support requests, and feedback you send us

2.2 Information Collected Automatically

• Usage data: Pages visited, time spent on pages, links clicked, referral source
• Device & technical data: IP address, browser type and version, operating system, device type
• Cookie data: See Section 6 for details

3. How We Collect It

We collect personal information:

• When you fill in a form on our website (quote form, contact form, trade account application)
• When you place an order or make an enquiry by email or phone
• When you upload artwork files to our systems
• Automatically via cookies and analytics tools as you browse our website
• From publicly available sources (e.g., ABN Lookup for trade account verification)

4. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders
• Communicate with you about your order, quote, or enquiry
• Send order confirmations, dispatch notifications, and invoices
• Assess and manage trade account applications
• Improve our website, services, and customer experience
• Respond to complaints or customer service requests
• Comply with our legal and regulatory obligations
• Send you marketing communications about our products and services — only where you have opted in or where permitted by law

We will not use your personal information for any purpose incompatible with the purpose for which it was collected without your consent.

4.1 Marketing

If you have provided your email address in the course of placing an order, we may send you marketing communications about related products and services. You can opt out at any time by clicking the unsubscribe link in any email or by contacting us directly. We will not sell your personal information to third parties for their marketing purposes.

5. Disclosure to Third Parties

We may share your personal information with:

• Courier and logistics providers — to arrange delivery of your order (name, address, contact number)
• Payment processors — such as Stripe or PayPal, to securely process transactions. We do not store full card details on our servers.
• IT and website service providers — who help us operate our website and business systems, under strict confidentiality obligations
• Analytics providers — such as Google Analytics, to help us understand website usage (data is aggregated and anonymised where possible)
• Legal and regulatory bodies — where required by law, court order, or regulatory authority

We do not sell, rent, or trade your personal information to third parties.

5.1 Overseas Disclosure

Some of our third-party service providers (e.g., cloud platforms, analytics tools) may store or process data outside Australia. We take reasonable steps to ensure these providers protect your information to a standard comparable to the Australian Privacy Principles.

6. Cookies & Tracking

Our website uses cookies — small text files stored on your device — to improve your experience and help us understand how the site is used.

6.1 Types of Cookies We Use

• Essential cookies: Required for the website to function (e.g., session management, shopping cart). Cannot be disabled.
• Analytics cookies: Google Analytics, used to track page views, session duration, and traffic sources. Data is anonymised.
• Marketing cookies: Used to serve relevant ads if you have consented. May be set by third-party platforms (e.g., Google Ads, Meta).

6.2 Managing Cookies

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set.

7. Data Storage & Security

Your information is stored on secure servers. We use industry-standard security measures including SSL/TLS encryption for data in transit, access controls, and regular security reviews to protect your personal information from unauthorised access, loss, misuse, or disclosure.

However, no method of transmission over the internet or electronic storage is 100% secure. While we take all reasonable precautions, we cannot guarantee absolute security.

8. Retention

We retain your personal information for as long as necessary to fulfil the purpose it was collected for, including to satisfy legal, accounting, or reporting requirements. Generally:

• Order and transaction records: 7 years (as required by Australian taxation law)
• Customer account information: For the duration of the account plus 2 years
• Marketing contact lists: Until you opt out or request deletion

When personal information is no longer required, we securely destroy or de-identify it.

9. Your Rights

Under the Australian Privacy Act 1988, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or out-of-date information
• Request deletion of your personal information (subject to legal retention obligations)
• Opt out of direct marketing communications
• Complain if you believe we have breached the Australian Privacy Principles

To exercise any of these rights, contact us at info@inkfusiondtf.com.au. We will respond within 30 days.

If you are not satisfied with our response to a privacy complaint, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of any website you visit.

11. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete that information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The current version will always be posted on our website with the effective date noted at the top. We encourage you to review this policy periodically.

13. Contact Us

For any privacy-related questions, access requests, corrections, or complaints, please contact:

• Email: info@inkfusiondtf.com.au
• Phone: 0410960003
• Website: inkfusiondtf.com.au/contact

We aim to respond to all privacy enquiries within 30 days.